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Marketing Campaigns to Increase Event Attendance - AR Workshop Columbia, SC
Project Type
Franchise Marketing | Event Promotion | Community Engagement
My Role
Created and scheduled all social media content (Instagram & Facebook)
Designed and wrote promotional emails for workshops and seasonal events
Engaged with local parent groups, schools, and community pages
Analyzed campaign performance and adjusted messaging based on customer response
Collaborated with staff to align operations and promotions
Goals
Increase workshop and seasonal event attendance through local marketing
Fill summer camp registrations beyond prior year's capacity
Build stronger brand visibility and trust within the community
Strategy
Developed a monthly content calendar to promote key offerings, such as seasonal DIY workshops and summer camps
Created engaging content including project sneak peeks, behind-the-scenes reels, customer testimonials, and countdown graphics
Implemented targeted email campaigns to past participants and segmented audiences based on event interest
Partnered with local groups (e.g., schools, PTAs, business networks) to promote events
Incentivized early registration through tiered messaging and urgency-based content
Tracked RSVPs and click rates to refine timing and creative direction
Results
Summer camp registration increased by 400%
Workshop attendance grew steadily over a 3-month campaign period
Email open rates improved, and event-specific emails led to multiple sold-out workshops
Strengthened community presence and repeat attendance through consistent visibility and relationship-building
As the Franchise Manager of AR Workshop Columbia, I led marketing efforts to boost community engagement and increase attendance at both seasonal workshops and summer camps. By implementing a content-driven strategy across social media, email marketing and local outreach, I significantly grew brand awareness and participation.
