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Website Creation & SEO Optimization - Yarrow Home & Lifestyle Co.
Project Type
E-commerce Website Build | SEO & UX Optimization
My Role
Website design and structure (Wix platform)
Keyword research and implementation
On-page SEO optimization (meta tags, product descriptions, alt text)
UX and site flow enhancements
Analytics monitoring (Google Search Console, Wix)
Goals
Launch a fully functional, branded e-commerce site
Rank key product-related keywords in Google's Top 5 search results
Build a scalable foundation for long-term organic traffic
Strategy
Conducted keyword research aligned with product categories and customer search behavior
Structured site navigation to support both SEO and intuitive user experience
Optimized page titles, headers, meta descriptions, and image alt text for crawlability and relevance
Developed SEO-friendly product listings and internal linking between collections
Monitored performance using Google Search Console and site analytics
Results
Website launched and indexed by Google within 7 days
Multiple target keywords ranked in Top 3 and Top 5 results
Organic search grew to contribute over 40% of total website traffic
Improved engagement metrics: increased time on site and reduced bounce rate due to optimized site structure
As the founder of Yarrow Home & Lifestyle Co., I designed and launched a fully optimized e-commerce website. This project focused on building a brand-aligned digital storefront while implementing SEO strategies to drive organic visibility and traffic.
